In a move that blends symbolism with streetwear, the 001 Trainer LS ignites the next era of a brand reborn. As the inaugural piece of a powerful relaunch themed “Rebirth Through Fire”, this sleek silhouette doesn’t just represent a new beginning, it carries the weight of everything that came before it.
The philosophy behind the relaunch isn’t about forgetting the past; it’s about using it as fuel. From past designs to community-built connections and hard-won lessons, the brand has chosen to rebuild from the ashes, not despite them, but because of them. The RTF 001 stands as a literal and visual metaphor for this mindset.
The upper design takes cues from the unpredictable yet mesmerizing movement of flames — a flowing pattern that mimics nature's most untamable element. It’s not just aesthetic; it’s intention made material. Paired with the decision to lead with a trainer silhouette, the RTF 001 embodies persistence. It’s a wearable mantra: Keep Going.
Far from a rebrand for the sake of change, this is evolution through combustion — a fresh identity forged in fire, grounded in purpose. And the RTF 001 Trainer LS is just the spark.
